Overcoming Facebook Marketing Myths

Many people try to avoid using Facebook to market their business. They don’t really know enough about Facebook and how effective it can be for marketing purposes. Some of the more popular myths will be dispelled here.

If you are looking for a great way to really increase your visibility and reputation online, Facebook is an excellent way to do it. It has a phenomenal number of users and they are growing in number all of the time. When you think about that in terms of growing your business, it makes no sense whatsoever for you not to get involved (as a business person) with Facebook.

The following are some of the myths that people have bought into about Facebook.

Only kids use Facebook: Many people believe that Facebook has no benefits for business because the largest part of its demographic is young. That has actually started to change. The older demographic (35 ) of Facebook has grown dramatically and is still increasing to this day.
You are too old for Facebook: At the other end of the spectrum from the myth above, in addition to the demographic now being older, age has very little to do with your successful use of Facebook. All that really matters is that you have something to say that is valuable and interesting to other people with whom you connect online. If anything, older age can be an advantage because with age comes wisdom and insight.
Using Facebook is too time-consuming: Regarding the amount of time that is necessary to make Facebook work for your business, it all depends on how you manage your time. If you put yourself on a structured schedule and you really are committed to sticking to that schedule, the amount of time that you devote to Facebook does not have to be overwhelming and all consuming. The benefits that you will receive from spending the time and effort far outweigh any disadvantages that you can think of. In order to get the most out of your Facebook time, it is best to have a strategy in mind before you even start. Ask yourself what your strategy is and which goals you hope to achieve by interacting with people on Facebook. It is very important to have a clear understanding of why you are actually using Facebook to interact.
All you need is Facebook to get clients: We all wish that this were true. However, it usually takes more effort than that to build up your business and acquire new clients. Unfortunately, many people believe this myth and are so disappointed when it doesn’t happen that way that they totally give up on Facebook after that. Facebook should be a part of your overall marketing strategy. It cannot be the entire strategy. Facebook is a great way to demonstrate your credibility and expertise. As you start to build relationships through Facebook, people will come to trust you and to turn to you for answers to their questions and solutions to their problems because they will consider you to be the expert.
If you have a personal profile on Facebook, you don’t need anything else: This is a myth that many people accept as the truth. You should have a personal Facebook page that includes friends and family and a Facebook Fan Page that you use solely for business purposes. It is very important to separate the two. You certainly don’t want your business associates to know about the details of your life that is personal in nature. Facebook fan pages are public whereas Facebook pages are private. Because fan pages are public, the search engines can detect them and can rank them accordingly. You can also use your fan page to spread the word (virally) about your business offerings and your brand.

Tips to help you to get a lot out of Facebook without putting a lot into it

Turn off most of your alerts: Based on your schedule, your goal is to spend a specific (and relatively short) amount of time on Facebook. If you leave all of your alerts on and you receive frequent notifications that tell you when someone has reached out to you, you will become very distracted and you will end up spending more time on Facebook (most likely for non-business purposes) than you should or than you intended.
Ignore meaningless applications: Facebook has a great deal of applications that are fun but that serve no purpose for you when it comes to business. It is different if you want to get involved with them in your “play” time.
Update your status on a regular basis: You should choose regular intervals to update your status and if something significant changes in your status in between those intervals, you should update it as it happens also.
Peruse your newsfeeds: You should pay regular attention to your news feeds, which consist of the status updates of your Facebook connections, and if something is of interest to you, either share it with others or make a comment on it.
Respond quickly: If someone has placed a comment on your wall, respond in kind with a comment of your own. You should respond as quickly as you can.
Announce your events: If you are involved with an event, share the information with other people. You should try to get as many people as possible involved.
Share your blog: Use the NetworkedBlogs or Notes application to import your blog postings, which will subsequently in your Facebook fans news feeds.

What do you do next?

Continually update your page with fresh content: An effective way to accomplish this is by posting blog articles on a very regular basis.
Pose questions that require answers from other people: It is very important to engage your readers as much as possible. The more engaged you make them; the more discussions will be generated.
Be good to your fans: Allow your fans to take advantage of your business offerings, including special promotions, events and free giveaways.
Communicate: Let your fans know what you are up to in your business and allow them to interact with you regularly.



After reading this article, you have hopefully been convinced that what you might have been feeling and what you believed about Facebook for business are not true. You can use Facebook for your business and all that it has to offer. So, jump right in and start connecting.

We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of glob


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